No Signboard Seafood Singapore: Geylang Outlet, Reservation & Hours (2026)

No Signboard Seafood now has one restaurant in Singapore, its original on Geylang Road, and you can book it online at least 12 hours ahead. It opens daily from 11am until 12.15am. Its VivoCity, Clarke Quay and Esplanade outlets have closed. Below: the booking link, phone, hours and directions.

No Signboard Seafood Geylang: booking, hours and map

The official booking link, phone number, hours and Google Maps listing.

Address, phone and hours are from No Signboard Seafood’s official website (nosignboardseafood.com). The booking link goes to its official reservation form, checked November 2026.

How No Signboard reservations work

• 12 hours’ notice: online reservations must be made at least 12 hours ahead. For anything sooner, call.
• Party size: 1 to 12 people online. For more than 12, call 6842 3415 or email [email protected].
• Hours: 11am to 12.15am.

Geylang is the only restaurant on No Signboard’s official locator, and its VivoCity, The Central (Clarke Quay) and Esplanade branches are gone. It’s known for white pepper crab and chilli crab. No Signboard doesn’t state that it’s halal-certified.

The story of No Signboard Seafood

No Signboard Seafood began as a seafood stall at the Mattar Road hawker centre run by Mdm Ong Kim Hoi. It had no sign, so regulars came up with the name, and the white pepper crab she created took it from hawker stall to restaurant chain and a stock-exchange listing.

• 1970s: Mdm Ong Kim Hoi started a seafood stall without a signboard at Mattar Road Hawker Centre; the brand's own site places this in the late 1970s.
• 2011: The family business, then made up of eight restaurants in Singapore and Jakarta, opened its first Hong Kong outlet on Paterson Street in Causeway Bay.
• 2017: No Signboard Holdings listed on the SGX Catalist board on 30 November 2017. It planned to use the IPO money on its Draft Denmark beer, casual-dining restaurants and ready meals.
• 2022: After closing its VivoCity restaurant in November 2021 and with Covid still weighing on the business, the listed group asked for its shares to be suspended. Trading stopped on 24 January 2022.
• 2024: The SGX regulator cleared the listed company to resume trading in March 2024. At that point its only remaining seafood restaurant was in Geylang.

Did you know?

• Customers named the business after Mdm Ong's stall, which had no signboard.
• Mdm Ong Kim Hoi is credited with the white pepper crab. She reportedly chose white pepper because she found black pepper too strong for fresh crab.
• Sam Lim (Lim Yong Sim) led the family business as managing director by 2011 and was executive chairman and CEO when it listed in 2017.
• The listed group later added non-seafood brands, including a Little Sheep hotpot franchise and nosignboard Sheng Jian.

Sources: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11. Dates come from No Signboard Seafood’s official channels and published reports.

Frequently asked questions

How many No Signboard Seafood outlets are left?

One. No Signboard's official website lists only its Geylang restaurant, at 414 Geylang Road.

How do I make a No Signboard reservation?

Use the form on its website at least 12 hours ahead, for up to 12 people. For bigger groups, call 6842 3415.

What are No Signboard Seafood's opening hours?

11am to 12.15am.

Is No Signboard at VivoCity still open?

No. VivoCity, The Central and Esplanade are no longer on No Signboard's official website.

Where is No Signboard Seafood Geylang?

At 414 Geylang Road, about a 10-minute walk from Aljunied MRT.

Why is it called No Signboard Seafood?

Mdm Ong Kim Hoi's original seafood stall at Mattar Road hawker centre had no signboard, so customers called it No Signboard. She is credited with creating its white pepper crab.

Last verified: November 2026 against No Signboard Seafood’s official website (nosignboardseafood.com). Prices, hours and booking rules can change, so check before you go. Where To Eat is independent and not affiliated with No Signboard.